With the changing landscape of Digital Marketing, it can be difficult to keep up with new trends and strategies. But one area that will stay a constant, is implementing Calls to Action. With multiple platforms and a range of ways to utilise a Call to Action (CTA), it can be spread across numerous Digital Marketing…
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Building a brand is no easy feat, but over the last couple of years it’s really opened our eyes on the importance of brand image and how consumers react and support that brand. Connection to brands is getting stronger, and your Customers are, more than ever, attracted to the unity of what your brand represents….
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The key to selling to your Customers is understanding how they buy. It goes deeper into the emotional state of your audience and what drives them to make a purchase. Deciding how to target your audience isn’t always the easiest, and that’s why we recommend thinking about the mental state of your Customers, to tug…
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Like it or not, most of the current generation aren’t fans of speaking over the phone and will avoid it if possible. This can create a potential lack of engagement with your Customers as they may prefer to leave your Site altogether rather than make a phone call to gain more information. To combat this…
Read More About How to Easily Build a Chatbot Without Being a Tech Wizard
You might be pondering the importance of a Homepage in this current day and age. With so many ways for Customers to navigate the online world by Digital Marketing methods and Website Optimisation, they’re often immediately accessing a Landing Page or specific page, bypassing the good ol’ Homepage. But we’d argue that the Homepage is…
Read More About 3 Tips for Nailing Your Site Homepage
The technological world is always changing and adapting, and it’s no longer safe to assume that every Customer is only using desktops and computers to browse your Site. Is your Site mobile-savvy? “It’s beautiful on a desktop”, we hear you say. We’re quite certain it is! But the new mobile shopping trend, as well as…
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Configuring your Landing Page correctly can go a really long way towards maximising your Marketing conversions, and is something to consider in the next step of your Website’s journey. “But what exactly are Landing Pages?” we hear you yelling at the screen. Okay, listen up. A Landing Page is a standalone Web page that…
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When a potential Customer lands on your Site, they’re likely to make their mind up about you in a matter of seconds. Although neither you nor the reader may appreciate it, your Site’s basic design is shouting a number of messages. Whether it’s ‘this really isn’t what you were looking for’, or ‘these guys look…
Read More About Avoid These Awful Mistakes When Designing Your Next Site
As you’ve probably already been told 1 thousand times if you’re considering one, landing pages are your best friend when it comes to maximising your Marketing conversions. Whether you’re using it in conjunction with Google Ads, Facebook Advertising, or part of an Email Marketing strategy, your ability to get a certain reaction or action from…
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Even when you’re working with a professional, getting your Website design just right can be a tricky process. Having something that looks great is always nice, but it’s too easy to get invested in colour palettes and image placement as your whip up your work of art to rival the Sistine Chapel. Never, ever forget…
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