Hey there, Small Business Owners! Ever wondered if your SEO efforts are really paying off? It's time to dig into the nitty-gritty and measure your keyword performance! No sweat—this guide’s got you covered. Let's get down to business and make sure those keywords are working as hard as you are!
Use Google Analytics
Organic Search Traffic: How many visitors are finding you through search engines? If those numbers are climbing, you’re doing something right!
Bounce Rate: Are visitors sticking around or bouncing off your Site like it's made of lava? A high bounce rate could mean your keywords aren't matching up with user intent.
Leverage Google Search Console
Track Keyword Rankings: See which keywords are driving traffic and where you rank in the SERPs (Search Engine Results Pages).
Click-Through Rate (CTR): How many people click on your link after seeing it in search results? A low CTR might mean your titles and meta descriptions need some pizzazz.
Monitor Keyword Rankings
Track Position Changes: Is your keyword ranking going up, down, or staying flat? These tools provide a visual representation so you can spot trends.
Check Competitor Keywords: Sneak a peek at what keywords your competitors are ranking for—knowledge is power, folks!
Analyse Conversion Rates
Goal Completions: Whether it's filling out a form, making a purchase, or signing up for a newsletter, track how many visitors complete these goals. If a particular keyword is driving conversions, that's a winner!
Cost Per Acquisition (CPA): Calculate the cost of acquiring a Customer via a
keyword. High-performing keywords should have a low CPA.
Assess Keyword Intent
- Informational (looking for info)?
- Navigational (trying to find a specific Site)?
- Transactional (ready to make a purchase)?
Tailor your content to match these intents and keep an eye on the performance metrics mentioned above.
Review Engagement Metrics
Average Session Duration: Are users spending time on your Site?
Pages Per Session: Do they explore multiple pages, or bail after one?
These metrics give you a sense of how well your content resonates with your audience.
Conduct Regular Audits
Keyword Performance Reports: Use analytics tools to generate reports.
Content Updates: Refresh content to keep it relevant and optimise for new keywords as trends evolve.
There you have it! Seven surefire ways to measure keyword performance and ensure your Digital Marketing strategy is on point. Remember, it’s all about tracking, tweaking, and triumphing. Now, go forth and conquer the search engines, one keyword at a time!
Want to start your keyword strategy but aren’t sure which terms to pick, just take a look at your competitors. Not sure who they are? Not to worry, your Sites n Stores heroes are here to save the day once again! Download our FREE guide on ‘How to Identify Your Competitors’ today!
There you have it! Seven surefire ways to measure keyword performance and ensure your Digital Marketing strategy is on point. Remember, it’s all about tracking, tweaking, and triumphing. Now, go forth and conquer the search engines, one keyword at a time!
Want to start your keyword strategy but aren’t sure which terms to pick, just take a look at your competitors. Not sure who they are? Not to worry, your Sites n Stores heroes are here to save the day once again! Download our FREE guide on ‘How to Identify Your Competitors’ today!
Optimise Your Website With Our Free Step By Step Guide!
And there you have it! By understanding and implementing a cluster content strategy, you can enhance your Website's SEO, provide valuable information to your audience, and ultimately drive more traffic to your Small Business.
Ready to get started? Roll up those sleeves and start brainstorming your core topics today!
However, if you’re struggling to decide what to write about, take a look at what your competitors are doing. Download our guide on ‘How to Identify Your Competitors’ to get started today!